Yamaha Motor India posts 17.4pcoverall sales growth

Yamaha Motor India Sales Pvt. Ltd. has registered a growth of 17.4pc in overall sales during January 2014 as compared to the corresponding period last year. Yamaha’s successful entry into the scooter segment with the launch of Ray and Ray Z along with the innovative on- going customer centric activities has been instrumental in boosting its sales to an all new level. 

The company sold 31,721 units in January 2014 as against 29,785 units sold in January last year in the domestic market thereby registering a domestic sales growth of 6.5pc. In the export markets the company sold 10,874 units in January 2014 as compared to 6,510 units sold in the same month last year achieving a growth of 67pc. The overall sales stood at 42,595 units in January 2014 while 36,295 units were sold in January 2013, thereby registering a 17.4pc overall growth.

Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “We are indeed pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and the launch of the scooter Ray precious edition and Ray Z last year, which has invariably managed to keep the growth consistent. Apart from our new scooter launches, the robust results can be attributed to our strong product portfolio and steadfast customer confidence. We shall continue with our endeavors as far as customer engagement program is considered. The calendar this year is teeming with activities and I can assure you, that we at Yamaha Motor India shall strive to deliver only what we think is best for our customers.”

Yamaha is getting ready to put up an exciting show at the 12th Auto Expo 2014. Yamaha will put on display one of the most exciting and innovative product lineup at Hall No. 6, India Expo Centre. The theme of the Yamaha stall will be to bring out the essence of brand Yamaha – “Revs your heart”.